Switzerland advertising campaign

The campaign highlights our Swiss presence combined with the global reach of HSBC.

It tells how we make connections tangible and successful for our clients around the world.

The messages are based on real client stories and address the following topics:

Accessing emerging markets
Club deals
Wealth management solutions across generations
Optimising liquidity
Hedge funds
Arts and design advisory service

Adverts are adapted in French, German, Italian and English.

The campaign is launched on 15 November 2010 and will run until end December. A second wave will start in January 2011.

Media coverage

Our presence is mainly in the press (daily and monthly newspapers and magazines) and covers the French, German and Italian speaking Switzerland.

German titles include: Bilanz, Finanz & Wirtschaft, Schweizer Bank, Tages-Anzeiger, NZZ, Sonntag
French titles include: La Banque Suisse, Bilan, Le Temps, L’Hebdo, l’Agefi, Tribune de Genève
Italian titles include : Il Corriere del Ticino, Ticino Management, Evoluzioni

We will also be visible on the internet with online ads in: Le Temps, NZZ, Cash, Ft.com, Zattoo, Wilmaa, Il Corriere del Ticino, Ticinomanagement.ch, etc.