We provide a comprehensive range of services and expertise across 90 locations in 39 countries, as well as online. It is a world view, with individual insight and attention.

HSBC Private Bank is the marketing name for the private banking business conducted by the principal private banking subsidiaries of the HSBC Group worldwide. HSBC Private Bank, together with the private banking activities of HSBC Trinkaus & Burkhardt, known collectively as Global Private Banking, provides services to high net worth individuals and their families through 90 locations in some 39 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. At 31 December 2011, profits before tax were USD0.9 billion and total client assets were USD496 billion.

Headquartered in London, HSBC is one of the largest banking and financial services organisations in the world. Its international network comprises some 7,200 properties in 85 countries and territories in Europe, Hong Kong, Rest of Asia-Pacific including the Middle East and Africa, North America and Latin America.

HSBC provides a comprehensive range of financial services to around 89 million customers through four customer groups and global businesses:

Personal Financial Services (including consumer finance), Commercial Banking, Global Banking and Markets, and Private Banking.

The HSBC Group had assets of USD2,556 billion at 31 December 2011, and made an underlying pre-tax profit of USD21.9 billion.